What Is Autonomous Sensory Meridian Response (ASMR)?

What is ASMR (Autonomous Sensory Meridian Response)? What most people refer to as ASMR videos. ASMR videos have exploded in popularity over the last few years. So what actually is the ASMR phenomenon?

The ASMR phenomenon is a type of a phenomenon called Autonomic Sensory Meridian Response. It isparadoxical in that it is defined as a type of pain and yet many people, who experience it, claim it is pleasurable. Some claim it is a relaxation response. There are many different theories surrounding ASMR.

To some people ASMR is the feeling that you get when you are listening to a hairdresser use a hairdryer to brush your hair or you feel your grandma’s footsteps as she approaches you. Some also experience ASMR when they are listening to someone reading to them or eating certain foods.

Regardless of this theory, ASMR has become a global phenomenon. It has become so popular that several ASMR videos have gone viral, e.g. “The baby on the blanket”, “I love you so much” and “It’s phone porn time”. So, what is ASMR? Well, it pretty self-explanatory really. ASMR is the feeling of pleasurable relaxation.

The why

It is difficult to pinpoint an exact point of how ASMR came about but there are two main theories.

The first theory is that ASMR is triggered by pleasant sounds.

The second theory is that it is triggered by pleasing Visuals.

ASMR videos have really helped to describe this sensation and have helped share it with the world. ASMR videos have been created by many people, such as, people reading books, chatting, doing various chores and cleaning. As more people experience this, perhaps more will be able to understand and describe ASMR.

The how

ASMR is often triggered by specific sounds but mostly auditory. The most common type of ASMR is hearing someone talking softly. Other people experience ASMR hearing, eating certain foods, using certain sounds.

ASMR manifests in different ways in different people. Some people experience tingling in their hair. Others experience unpleasant sensations which they describe as feeling “cut”.

ASMR in audio form

As time goes on, ASMR has become increasingly popular in audio form. You can listen to ASMR videos anytime you wish to. This has created a huge community of people all experiencing ASMR.

ASMR in video form

As time goes on, ASMR has become increasingly popular in video form. You can take ASMR videos with you. This has created a huge community of people all experiencing ASMR.

What video marketers and marketers are looking for

As time goes on, ASMR has become increasingly popular in video form. The ASMR videos are usually a few minutes in length and there is little advanced preparation. This has created a huge community of people all experiencing ASMR. As time goes on, ASMR has become increasingly popular in video form. ASMR videos are usually a few minutes in length and there is little advanced preparation. Marketers are looking for the best content. This has created a huge community of people all experiencing ASMR.

How good are ASMR videos?

ASMR videos have been receiving a lot of mainstream media attention. ASMR videos have attracted millions of views all over the world.

There is a multitude of different YouTube channels creating content on ASMR.

What is ASMR suitable for?

ASMR is mainly targeted at people who watch a lot of YouTube. Some would say that it is not suitable for anyone else but that is quite like saying how would you feel if you saw a cat falling down a hill and were unable to do anything about it. In a similar manner, most people enjoy ASMR and do not find it too creepy/weird if they choose not to watch it. If you are one of the few that do not like watching ASMR then probably you are like me and will not be able to watch ASMR.

How to make ASMR videos?

The actual creation of an ASMR video is not too complicated and it is in some ways similar to “beauty or makeup videos” but with more emphasis on the focus of the video. There are a few tips and tricks to get it right.

Time: It is important that you allow time for your recording. This requires not only time but time alone. You need to turn off all the devices you have and go on silent. The attention span of a viewer is 7 seconds, but the average attention span of a human is 12 seconds. You need to create something that is at least 10 minutes long.

Focus: It is also important to focus. If your focus is to “save lives” or “save the environment” then the viewer should be able to understand what it was that you were trying to do.

Consistency: All too often videos are recorded and then aired months later. If your videos are not consistent you will get less views. With an increased number of views your views will be monetized meaning that you get more advertising dollars.

Emotions: Similar to beauty videos, you need to create emotions. The audience should be able to identify with the emotions you are portraying.

No more cats falling from hills: Remember that the main thing that ASMR is about is relaxation. Make sure that there is an element of relaxation in your video.

What not to do

Try to create a narrative. Some viewers prefer that.

Try to be funny. Remember, this is relaxation.

Use profanity.

Tips how to get more views

Try to increase the length of your video.

Do tests on your video. For example, if you are doing an ASMR video it would be a good idea to record it with the sound off and then with the sound on. This will allow you to identify if the sound is too much or not enough.

Add movement. If the video has a lot of fluidity then you are likely to gain more views. In conclusion, It is an upshot to the following quote by Nolan Bushnell: “The man who would not study his job hate employment”. Keep your viewers’ attention and you will gain a more lucrative set of videos. Try it out at home first to see if it really suits you to make such calm and soothing videos.

 

 

Lastly, do check out this informative video on ASMR by checkling on the picture below!